Considered as a minute detail to most, we believe careful attention to the type, position and style of branding will distinguish the final aesthetics of your seat.
We have refined techniques and curated various options for you to select the final touches to your bespoke seats.
Choose your type.
Embossings are rarely seen on custom seats due to the technical challenges it presents, namely on Alcantara materials.
We have perfected techniques and customized equipments to create a subtle 3D branding that sets your bespoke seats apart.
Debossing is most often seen on custom seats due to its simpler, more accessible technique.
It uses the same dies as for embossings, offering the same branding options.
Embroideries are the most common branding type used by original seat manufacturers.
They are commonly used by Recaro on their premium leather upholsteries, and was used on the original BMW Performance seats.
As a unique option to the debossing branding type, we are able to apply gold or silver leaves.
The process involves high temperature transfer to create a durable adhesion.
This option is available on all leather and Alcantara materials.
Choose your style.
We have machined RECARO and BMW Performance dies in sizes matching all variants used on standard seats to perform the embossing / debossing process.
Frequently Asked Questions
Yes, at a price. Please reach out to discuss your project.
Got questions? Reach out.
Our intention was to offer an OEM level re-creation of the discontinued BMW Performance seats down to the most minute details.
Every single stitches, the unique foam, the custom paint and embroidery along with the electronics integrated into the OEM seats were dissected.
The program expanded upon the original BMW Performance seat with recreations of signature Recaro seat designs.